Freelance Google Ads PPC Specialist

transform your business with more enquiries and reduced costs

Unlock the full potential of Google Ads to grow your business

Google Ads Expertise to keep you ahead of the competition.
Competitive pricing, thanks to lower overheads, making your investment go further.
Direct communication guarantees clarity and swift responses.
A dedicated partner who's deeply committed to your success.
Boost your marketing ROI with targeted expertise and ongoing optimisation.

Richard Merry
Freelance Google Ads Specialist

About Me

Hello. I’m Richard Merry, a freelance online marketer specialising in Google Ads in the UK. I offer a unique blend of experience, expertise, and personalised attention that sets me apart.

With more than ten years of experience, I provide bespoke Google Ads PPC solutions. I offer personalised attention and tailored strategies to enhance clients online presence.

With a focus on results, I am committed to driving businesses towards greater visibility and success in the digital landscape, resulting in more enquiries and more business.

In this challenging economic climate, are you struggling to pay big agency prices with little results to show?

Whether you’re managing your marketing in-house, working with an agency, or just starting, partnering with me will bring tangible benefits to your company.

You’ll have access to my deep expertise in Google Ads, which will keep you ahead of the competition.

You’ll always communicate directly with me, ensuring clarity and quick responses to your queries.

You’ll benefit from my passion and commitment to your success, providing a dedicated partner who will go above and beyond to achieve your goals.

I offer cost-effective services, with competitive pricing thanks to lower overheads, ensuring your investment goes further.

You can expect accelerated results and a significantly higher return on your marketing investments by harnessing my focused expertise and continuous optimisation. It’s a smart move that will propel your business forward.

Click on the button to arrange a quick chat on how I can help your company

contact me for a chat

What My Clients Say...

“We needed a way to get people looking for car finance to our business. Richard set up a Google Ads campaign and very soon we started receiving car finance enquiries.

We now get a steady flow of car finance enquiries every month.”

Daryl Baker – Holmesdale Finance

Instant Targeted Website Visitors Looking For Your Services

Lead generation has a pivotal role in business growth.

With my Google Ads expertise, I navigate the complexities to deliver targeted leads and enquiries, empowering your business to thrive.

Harness the power of online advertising to drive meaningful results and propel your business towards success.

My Google Ads Services

Google Ads Setup

A structured Google Ads campaign ensures optimal visibility and click-through rates from Google to your website, precisely targeting audiences and maximising ROI for your online advertising success.

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Google Ads Management

Efficient management of your Google Ads guarantees targeted campaigns, resulting in increased website visits and enquiries and reduced advertising costs.

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Google Ads Audit

The Campaign Audit provides detailed insights into your campaign’s performance and offers actionable recommendations to enhance its effectiveness and drive better results.

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Boost Your Website's Visibility for Quick Enquiries!

Help more people find your website so you can get enquiries faster

contact me for a chat

Google Ads Set Up

set up your Google Ads the right way for success

Keyword Research for Success

Research keywords relevant to your product or service, ensuring they have strong commercial intent and align with what your potential customers search for on Google.

Optimised Campaign Settings

Fine-tune your campaign settings to achieve peak performance at minimal cost, covering crucial aspects like location targeting, network selection, budget allocation, scheduling, negative keyword inclusion, and more.

Effective Tracking for Insight

Implement comprehensive conversion tracking to monitor users’ interactions on your website, providing invaluable insights into the effectiveness of your Google Ads campaign.

Compelling Ad Creation

Creates compelling Google Ads tailored to each keyword within tightly themed Ad Groups. Incorporate unique selling points, benefit-driven statements, and clear calls to action to drive clicks from interested users.

Performance Through Testing

Conduct split testing on different ads or landing pages to identify the best-performing variants. This allows me to refine your campaign and maximise your website’s conversions.

Alignment with Search Intent

Ensure that users are directed to web pages that perfectly align with their search intent, addressing all their queries and providing a seamless browsing experience.

Optimising Webpage Performance

To fully leverage the power of Google Ads, I assess and may suggest enhancements to your web pages, aiming to maximise their performance and drive increased engagement and conversions.

Tailored Bidding Strategies

Help you choose the bidding strategy that best aligns with your advertising objectives, focusing on maximising webpage conversions and ultimately driving enquiries from potential customers.

More Leads And Business Growth

Highly targeted Google Ads campaigns ensure that your ads and the visitor’s landing page align closely with the search intent entered into Google to increase leads and growth for your business.

What My Clients Say...

“We have worked with Richard for some time. Richard is helpful, informative and always willing to help.

Our business, due to the complexity is difficult to monitor per sale, but we get good traffic through our site so our campaign is successful.”

Tim Martin – Online Kitchen Store

Google Ads Management

Enhance Your Business Success With Expert Google Ads Management

The monthly management services are pivotal for business owners seeking to maximise online presence and boost profitability.

With a strategic focus on increasing enquiries and lowering the cost per enquiry, the Google Ads campaigns are optimised to deliver tangible results.

Your primary goal is to drive more enquiries while maintaining cost-effectiveness. My comprehensive approach involves identifying and rectifying ineffective areas while enhancing successful strategies.

By trusting me to manage your Google Ads, you can have peace of mind knowing that your investment will deliver substantial returns, driving your business towards continued growth and success.

analyse and tweak various aspects to continually enhance performance. Here's what I focus on:

Keywords

Regularly review keyword performance, identify new opportunities, and refine your keyword list to ensure precise targeting and ad relevance.

Ad Copy

Optimise ad copy to maintain relevance and achieve a satisfactory click-through rate from Google to your landing page.

Ad Extensions

Verify the effectiveness of your ad extensions, including sitelinks, call extensions, and location extensions, to ensure they drive the desired results.

Quality Score

Monitor and enhance your Quality Score by focusing on improving landing page experience, ad relevance, and expected click-through rate to influence ad position and cost per click.

Bidding Strategy

Assess your bidding strategy’s alignment with your campaign goals and adjust bids based on performance metrics like device, location, and time of day.

Conversion Tracking

Confirm the proper setup and functionality of conversion tracking, adjusting your bidding and targeting strategies based on conversion data.

Negative Keywords

Continuously update your negative keyword list to minimise irrelevant clicks and enhance campaign efficiency.

Ad Position

Monitor your campaign ad position and adjust bids as necessary to achieve the placement for best results.

Budget & Ad Spend

Analyse your campaign budget and allocate it effectively across campaigns and ad groups to meet your goals.

Geographic Targeting

Review performance across different locations and adjust targeting settings accordingly for improved results.

Device Performance

Evaluate ad performance on various devices and tailor bids or ad copy to optimise for each device type.

Ad Scheduling

Analyse ad performance at different times and days, adjusting scheduling to maximise conversions during peak periods.

Competitor Analysis

Monitor competitor performance and strategies to identify opportunities for differentiation and campaign improvement.

Ad Testing

Continuously test different ad variations to enhance click-through rates, conversions, and overall campaign performance.

Landing Page Optimisation

Regularly review and optimise your landing pages to improve user experience, relevance, and conversion rates.

Regularly fine-tuning your Google Ads campaign boosts performance, delivering superior results.

What My Clients Say...

“I used to manage my own Google Ads account, but after bringing in Richard, our Google Ads account is a lot more efficient – saving me both time & money!

Would definitely recommend.”

Christian Thomsen – Templecoombe

Google Ads Audit

Gain Insights from an Expert to Unlock your Google Ads Success

Are you tired of pouring your hard-earned budget into Google Ads campaigns without seeing the results you desire? Perhaps you’re unsure if your campaign is optimally structured to drive sales and enquiries.

The Google Ads Audit provides the clarity and direction you need.

By investing in a comprehensive audit, you’ll gain invaluable insights into the effectiveness of your current campaign setup.

I assess every aspect of your Google Ads strategy, pinpointing areas for improvement and highlighting growth opportunities.

You’ll receive a detailed video and PDF report, providing clear recommendations for immediate adjustments and strategic insights to guide your future efforts.

With my expertise, you can unlock the full potential of your Google Ads campaigns, maximising your returns and driving tangible results for your business.

To maximise the effectiveness of your Google Ads campaign, I analyse and provide feedback on the following:

Campaign Overview Analysis

Review impressions, clicks, click-through rate, overall cost, conversions, conversion rate, and cost per conversion to understand the overall performance of the campaign.

Ad Group Performance Analysis

Within the campaign, I carefully assess the metrics of each ad group and provide feedback on their current performance.

Keyword Performance Analysis

In each ad group, I evaluate the performance and relevance of each keyword to ensure optimal results.

Ads (Including Extensions) Performance Analysis

Within each ad group, I analyse the performance and relevance of each ad and extensions set up to optimise the effectiveness of your ads.

Landing Page Analysis

Analyse the landing page where visitors are directed and offer suggestions and recommendations to enhance conversions, such as enquiries and leads.

Conversion Tracking

Assess any conversion tracking implemented on your landing page and provide suggestions and recommendations to maximise performance.

Actual Search Term Analysis

Analyse the search terms visitors type into Google and click on your ad to ensure their relevance to the ad and landing page. This helps to ensure your offer matches the searchers needs.

Campaign Ad Schedule Analysis

Analyse the ad schedule for each campaign, examining data metrics by day and hour to optimise performance.

Campaign Location Analysis

Conduct a thorough analysis of the locations where your ads are displayed, including city, county, and postcode to maximise performance.

Unlock the Full Potential of Your Google Ads with My Expert Audit

Instant visibility in Google to get more enquiries through your website

Help more people find your website so you can enjoy more enquiries

contact me for a chat